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We saw a big hole in the market for equine care products. Nothing is really healthy for the horses coats everything is full of silicone and other nasty detergents. We decided to make products with high end human grade ingredients. We wanted these items to work as good as commercial available products but also offer benefits such as hair repair. We wanted to offer you saddle soaps that are PH neutral without sacrificing results as well as offer ingredients that would not stain. We really want to be transparent with you thus all of our packaging is clear this is a promise to you that anything you buy here you will find all of the ingredients here.